How does website optimization help marketing? This lesson looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches. Build your traffic. Content is king. Write good quality content that visitors value and that keeps them coming back. This is... 

Can you believe the CIO of $400 billion Wal-Mart earns less than the CIO of out-dated clothing designer Guess? A new Retail Info Systems report tells all. — CIO — I tend to equate the salaries of celebrity CIOs (an oxymoron, I know) with the compensation packages of today’s professional athletes: They’re all seemingly excessive and incomprehensible to most salt-of-the-earth people.... 

After a year of hype, Snow Leopard is finally here. But does it have claws? Apple’s newest Mac OS has been billed as an under-the-hood upgrade — a necessary evolution of the operating system. But it’s a little lig ht on new features that Mac users can touch, see and feel (except, of course, for the mouse that responds to multiple finger gestures). One of the big upgrades to the OS is that it supports...