The top two winners at this year’s Global Student Entrepreneur Awards show what it takes to balance higher education with entrepreneurial passion. When Milun Tesovic launched his lyrics website, MetroLyrics.com, in 2002, he had no idea it would one day represent 30 percent of all AOL Music traffic. Now 24, Tesovic is the chief technology officer and co-founder of MetroLeap Media, and MetroLyrics attracts more... 

Chances are you’ve heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo!, and Bing. A return of 300 percent or even higher is not at all unusual with this form of advertising. Still, these are hard times and cash is scarce, so here are seven tips you can use to trim the fat from your search advertising campaigns. PPC Isn’t Right for Everyone When pay-per-click works,... 

It’s essential to understand SEO before you spend thousands hiring consultants you may not even need. Search engine optimization–the canny use of keywords and other techniques designed to shoot a website to the top of a search–is the make-or-break factor for many new businesses. It is also the web’s unfolding, and unregulated, frontier. There are countless SEO strategists, consultants and self-professed...