I spend a lot of time working on SEO (Search Engine Optimization), both for myself and for clients/customers. There’re a lot of “standard” questions I get asked, but one of the most common is “just how much do links really count?”
A few months ago, I was helping a client with a blog. I totally restructured [...]
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Success is not Sticky – You Have to Hold the BALL!
Failure holds you back. If the status quo is not where you want to be in life, then it holds you back. I’ve written about it here on this blog before. Everything pulls you back to where you are when you’re trying to get ahead [...]
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IT In Business: What Does IT Do?
Why Is IT in Business so Frequently Painful and Expensive?
In the western world IT spans virtually all that we do. Everything from mobile phone usage to data analysis involves an element of IT. Even if a conscious effort is made to keep away from technology, passive involvement makes avoidance [...]
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Chances are you’ve heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo!, and Bing. A return of 300 percent or even higher is not at all unusual with this form of advertising. Still, these are hard times and cash is scarce, so here are seven tips you can use [...]
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It’s essential to understand SEO before you spend thousands hiring consultants you may not even need.
Search engine optimization–the canny use of keywords and other techniques designed to shoot a website to the top of a search–is the make-or-break factor for many new businesses.
It is also the web’s unfolding, and unregulated, frontier. There are countless SEO [...]
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Navigate carefully and you can turn a minefield into a goldmine.
Google is now the largest advertising network in the world. Want to sell Frisbees in South Africa or upholstering in Kokomo Indiana? Every time someone searches the term Frisbee in Johannesburg, Google will show your ad. And you only pay when they click. Your ads [...]
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“Call, click or visit” has been a common call to action in small-business advertising for most of the past decade. The underlying assumption, of course, is that a small business has a telephone number, a place of business open to the public and a website. While a phone is probably a given, a brick-and-mortar store [...]
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to have a presence in cyberspace? Is a website a money pit or money maker? These questions have been heatedly debated by Fortune 500 companies and small business alike. While there is no definitive answer, surveys of corporate executives and entrepreneurs indicate that websites enhance the bottom line. Here are our top ten reasons to [...]
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We previously discussed how different types of companies are working. Let’s have a closer look at the different business models a company can employ to earn money.
Since I have been involved in the internet industry for years, you will find some models that are quite industry specific. However, I tried to include several ways “traditional” [...]
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IT pros sense that personal branding can advance their careers, but they sometimes have trouble putting it into practice.
I’m always amazed at the amount of traffic personal branding stories generate for CIO.com. My last story on the topic, 6 Personal Branding Mistakes that Can Threaten Your Job Search, turned nearly 16,000 page views in its [...]
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