If you want to increase sales and broaden your reach without spending a lot of money, starting an affiliate marketing program may have occurred to you. Affiliate marketing can give you instant access to third party marketers who will help promote your products through advertising, email, and online links in exchange for a commission. Although setting up a program can be quick and easy, it pays to do some critical... 

Chances are you’ve heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo!, and Bing. A return of 300 percent or even higher is not at all unusual with this form of advertising. Still, these are hard times and cash is scarce, so here are seven tips you can use to trim the fat from your search advertising campaigns. PPC Isn’t Right for Everyone When pay-per-click works,... 

If you want to sell products and services through your Web site, you’ll need extra features and capabilities. Before you start planning, make sure your Web host supports e-commerce. For more information on selecting a Web host, see An Intro to Web Hosting Services. Most likely, you will contract with a Web design or development company to implement your ability to sell online. Before you shop around, consider...