Chances are you’ve heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo!, and Bing. A return of 300 percent or even higher is not at all unusual with this form of advertising. Still, these are hard times and cash is scarce, so here are seven tips you can use to trim the fat from your search advertising campaigns. PPC Isn’t Right for Everyone When pay-per-click works,... 

It’s essential to understand SEO before you spend thousands hiring consultants you may not even need. Search engine optimization–the canny use of keywords and other techniques designed to shoot a website to the top of a search–is the make-or-break factor for many new businesses. It is also the web’s unfolding, and unregulated, frontier. There are countless SEO strategists, consultants and self-professed... 

Navigate carefully and you can turn a minefield into a goldmine. Google is now the largest advertising network in the world. Want to sell Frisbees in South Africa or upholstering in Kokomo Indiana? Every time someone searches the term Frisbee in Johannesburg, Google will show your ad. And you only pay when they click. Your ads can be showing in 15 minutes. Not only is does Google have the farthest reach; it’s...