“Call, click or visit” has been a common call to action in small-business advertising for most of the past decade. The underlying assumption, of course, is that a small business has a telephone number, a place of business open to the public and a website. While a phone is probably a given, a brick-and-mortar store may or may not exist. And odds are that a small business does not have a website. For years I’ve... 

to have a presence in cyberspace? Is a website a money pit or money maker? These questions have been heatedly debated by Fortune 500 companies and small business alike. While there is no definitive answer, surveys of corporate executives and entrepreneurs indicate that websites enhance the bottom line. Here are our top ten reasons to establish an online outpost: Increase customer support Think of your website as a... 

We previously discussed how different types of companies are working. Let’s have a closer look at the different business models a company can employ to earn money. Since I have been involved in the internet industry for years, you will find some models that are quite industry specific. However, I tried to include several ways “traditional” companies can earn money as well. Here’s a quick summary: Mass customization This...