Internet Marketing and Promotion: Website Optimization. This lesson looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches. Build your traffic. Content is king. Write good quality content that visitors value and that keeps them coming... 

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the January 2010 installment of “Great Ecommerce Ideas.” Identify the Source of Inquiries “Measure your marketing effectiveness with lead tracking software. By identifying where your inquiries come from (e.g., online or via the telephone),... 

Maybe you’ve heard people say that you can get rich on the Internet. But, if you are serious about making money on the Internet, remember, it’s not a get rich overnight business. Internet success takes time, effort and knowledge. There’s no easy “get rich quick” method, so you need to spend the time for building income stream from your Web site. You can find many kinds of Web sites that...