I spend a lot of time working on SEO (Search Engine Optimization), both for myself and for clients/customers. There’re a lot of “standard” questions I get asked, but one of the most common is “just how much do links really count?”
A few months ago, I was helping a client with a blog. I totally restructured [...]
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It’s essential to understand SEO before you spend thousands hiring consultants you may not even need.
Search engine optimization–the canny use of keywords and other techniques designed to shoot a website to the top of a search–is the make-or-break factor for many new businesses.
It is also the web’s unfolding, and unregulated, frontier. There are countless SEO [...]
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Navigate carefully and you can turn a minefield into a goldmine.
Google is now the largest advertising network in the world. Want to sell Frisbees in South Africa or upholstering in Kokomo Indiana? Every time someone searches the term Frisbee in Johannesburg, Google will show your ad. And you only pay when they click. Your ads [...]
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“Call, click or visit” has been a common call to action in small-business advertising for most of the past decade. The underlying assumption, of course, is that a small business has a telephone number, a place of business open to the public and a website. While a phone is probably a given, a brick-and-mortar store [...]
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If you want to sell products and services through your Web site, you’ll need extra features and capabilities.
Before you start planning, make sure your Web host supports e-commerce. For more information on selecting a Web host, see An Intro to Web Hosting Services.
Most likely, you will contract with a Web design or development company to [...]
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According to our 2006 AllBusiness survey on Web hosting, the largest number of AllBusiness readers (31 percent) who have a Web site are hosting it at Yahoo! Small Business Web hosting services. In second place is the category of “Other” provider (19 percent), while third place (18 percent) goes to in-house hosting. “Local” ISP providers ranked fourth (11 [...]
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“Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about ranking on search engines for major keywords. It comes from Jeramie Westbay, owner operator for Crazy Ed’s Roadkill, an online store that sells beef jerky.
For the answer, we turn to Andrew [...]
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Internet Marketing and Promotion: Website Optimization.
This lesson looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches.
Build your traffic.
Content is king. Write good quality content that [...]
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Creating unique content for your niche in record breaking time has to be the most asked question I get on a daily basis. Most folks want to know how to write articles quickly.
If you put some care into it and train every day you could at some point create between 10 and 20 articles per [...]
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The thing everyone wants to do online is to get more and more traffic to their site so they can hopefully make more money. The reality is that more visitors to your site does not equal more money. It can in fact ruin you financially. In this article I want to show you why & [...]
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