Navigate carefully and you can turn a minefield into a goldmine. Google is now the largest advertising network in the world. Want to sell Frisbees in South Africa or upholstering in Kokomo Indiana? Every time someone searches the term Frisbee in Johannesburg, Google will show your ad. And you only pay when they click. Your ads can be showing in 15 minutes. Not only is does Google have the farthest reach; it’s the... 

“Call, click or visit” has been a common call to action in small-business advertising for most of the past decade. The underlying assumption, of course, is that a small business has a telephone number, a place of business open to the public and a website. While a phone is probably a given, a brick-and-mortar store may or may not exist. And odds are that a small business does not have a website. For years I’ve... 

If you want to sell products and services through your Web site, you’ll need extra features and capabilities. Before you start planning, make sure your Web host supports e-commerce. For more information on selecting a Web host, see An Intro to Web Hosting Services. Most likely, you will contract with a Web design or development company to implement your ability to sell online. Before you shop around, consider...