1. Create banners that will enhance your sponsor’s website look and feel. Nothing screams ‘PAID ADVERTISEMENT’ more than a cluttered banner or banners that uses colors, fonts and graphics that contradict your sponsor’s website design.
2. Place your banner on relevant sites. People are tired of being inundated by ads that have nothing to do with their search subject matter. Always ask yourself, “Is my banner qualified and is it legitimate?” You have one shot at making an impression with your sponsor’s visitors.
3. Define the target market of your sponsor’s website. Will you provide a professional service for mothers working from home? Create your banner’s copy and graphics relevant to this demographic.
4. Link back to a web page that qualifies your defined market. Consider creating a new page specific to your ad and a special offer unique to your sponsor’s visitors. This is a great way to promote your product/service and also allows an easy way to track web stat hits during your online marketing campaign.
5. Finally, use a feedback form to get people’s reaction to your banner ad, website and services and make changes accordingly. Armed with your webstats and feedback, change your calls to action on your home and / or sub pages for better lead generation and conversions. Re-visit your stats often to see what’s working and what’s not.
Banners are an important strategy to incorporate in any online marketing campaign. By implementing a few basic strategies, you can easily create an effective campaign and get more qualified leads and conversions!
RESOURCE: ezinearticles.com
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